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Experience

RHA’s management offers years upon years of in-depth knowledge and manufacturing expertise in the direct marketing industry. Our Staff positions are filled by representatives who average over twenty years of direct mail production experience. We’re still young at heart but with skill sets of matured professionals.

Our hands-on product management proficiency translates into the ultimate in customer service and quality assurance. Our procedures are first rate and seamless. We correct most problems before our clients even know they exist. As your project management partner, RHA will always search for ways to improve results, efficiencies, quality, costs and, ultimately, results.


Bob Rudderow

Bob Rudderow

Bob Rudderow is known throughout the direct mail industry as a pioneer in utilizing in-line manufacturing for fundraising and other direct mail campaigns. In 1979, Bob opened the Washington, DC sales offices of Webcraft, serving as regional Sales Manager. In 1983 and 1986 respectively, he opened the Miami and Greensboro sales offices. In 1986, he became senior VP of sales and marketing.

Bob’s name is on patents for unique in-line designs, and he is responsible for producing over half a billion of his original package formats like the "Express Mailers" and "Photo-Flip Tops". His innovative designs and in-depth engineering knowledge of the process has led him to partner with such well known and respected names as the Republican and Democratic National Committees, Capital One Financial, Humane Society of the U.S., National Wildlife Federation, and National Rifle Association to name a few.

After 34 years of representing and directing Vertis/Webcraft in the Graphics Arts industry, Bob has taken a new career path and is one of the founding partners of RHA Marketing, LLC.

Bob has been active in numerous industry organizations, serving as a member of the board of directors of the PIA (Printing Industries of America), as a member of the Board of Directors of the DMAW-EF (Direct Marketing Association of Washington Educational Foundation), and as President of the DMAW-EF.

Bob has been responsible for over $700 million in sales, specializing in the non-profit and government markets. He is also one of the innovators who conceived the Sky Mall concept.

Bob’s techniques with his customers are different from most. He doesn’t just give lip service to relationships and partnerships. It’s not just a sale to him - it’s an understanding of his customers’ businesses and their needs so he can offer solutions which will provide them the best return on their investment. Although the term "partnership" has become diluted through overuse in our business, his clients agree that Bob Rudderow epitomizes the true meaning of that word.


Scott Kimmett

Scott Kimmett

Scott Kimmett is a licensed certified public accountant in the state of Maryland. He holds a master of business degree from the University of Baltimore. Scott first served as the CFO for HintonHill Enterprises and then as the comptroller for ADVO. He has spent the last thirteen years of his career in the direct mail industry. His particular expertise is his ability to assist start-up organizations in their pursuit of financial strength and growth. He has rejoined his former teammates at RHA Marketing in the position of CFO.


Lisa Neady

Lisa Neady

Lisa Neady is known as one of the most knowledgeable service representatives in our industry today. She has been immersed in the production environment through most of her career. She spent over 10 years as a senior customer service representative of a major direct mail manufacturer. Eventually, she advanced from there to become the general manager of a full service data and lettershop operation. She returned to customer service management by joining HintonHill in 2004. With over 21 years of hands-on experience, Lisa joined RHA as the Production Director in 2009.


Cindy Destefan

Cindy Destefan

Cindy Destefan brings over 30 years of hands on production experience to RHA. She has spent the majority of her career in the printing industry. Starting in prepress, she worked her way up the ladder to production management and eventually advanced to operations manager of a leading direct mail printer. Under her leadership & guidance, several major direct mail printers have received awards of excellence. Cindy's printing and production knowledge make her a key player on RHA's team.


Tania Poffenberger

Tania Poffenberger

Tania Poffenberger has been in the industry for over 14 years. As our lead Data Specialist/Programmer, she has experience with Anchor, SAP, BCC and PrintNet software. In addition she has experience with full service shops and operation of production machines. Learning from some of the best in the industry over the years she continues to grow and pass along her experience and knowledge. She attends webinars and keeps up to date with the USPS changes and regulations to help ensure maximum savings.


Dan O'Brien

Dan O'Brien

Dan O'Brien has a 40 year career in printing and mailing sales in the Washington, D.C. area. He has represented Webcraft, Vertis, FDI Services and ABIS and has provided valuable assistance to the direct marketing community. Dan has developed thousands of direct mail campaigns for fund raising, political and insurance marketing clients and has been a continuous member of the Direct Marketing Association of Washington since 1980. A graduate of Seton Hall University (B.A. Economics), Dan entered the Army during the Vietnam war, graduated from Engineer Officer Candidate School and served as a Military Intelligence Officer with a Top Secret clearance. With his reputation as a hard working, honest, straight shooter, Dan brings years of direct marketing expertise to his RHA Marketing clients as an idea person and Partner.


Chris Cummins

Chris Cummins

Chris Cummins worked in the business form printing industry for 17 years, advancing from press helper to running multi-color presses. After that he acquired his own printing company and managed that for over 10 years. He then went on to work for a leading U.S. independent book publisher employed in their printing operation performing the various duties needed to produce quality catalogs and other direct mail pieces. Chris brings his over 39 years of printing expertise to RHA Marketing as a graphic designer and prepress operator. He also brings that know-how to running the digital printing operation at RHA.


Mariah N. Sim, Esq.

Mariah Sim is an attorney admitted in Maryland and the District of Columbia. She graduated from the University of Pittsburgh; School of Law and served as a research editor for the Law Review. She holds a Bachelor of Science degree from the University of Maryland in Agricultural and Resource Economics. Mariah serves as General Counsel for RHA Marketing and handles all legal issues for the team. She began her career as a law clerk in Maryland and moved to non-profit management before joining the team.